ANAND Case Study

ANAND Case Study (ACS) is an innovative, stimulating and dynamic case study competition to identify the best talent among students across B-Schools in India. The competition consists of case study analysis and presentation of solutions to realistic business issues.

ACS aspires to reach out to those management students who have knack to crack complex business cases. These problems, faced by the leaders of ANAND Group, are developed into a live case study challenge. Take-away of this live case study challenge includes presenting your solutions to senior management of company and seeing them getting implemented.

ACS provides an opportunity for bright minds to creatively respond to live and business problems through a fair and rigorous process of evaluation. It also gives students a chance to nurture their problem solving skills, in an environment that empowers team building, harnesses competitiveness and helps individuals to find solutions to problems on their own.

Students (in teams or individually) are encouraged to solve these challenges and generate realistic solutions. The case study will be categorized under 'Marketing Strategy - Case Study Competition'. The best team from the campus gets a chance to present their strategies to a jury comprising of eminent ANAND managers. The intent of this challenge is to provide an opportunity to India's best and brightest minds to improve their strategy skills, while enhancing the equity of the ANAND employer brand.

The first season of ANAND Case Study was launched at National Institute of Industrial Engineering, Mumbai and Shailesh J. Mehta School of Management, Mumbai Campuses in 2015.

The competition has successfully been conducted in premier colleges namely, Institute of Management Technology, Ghaziabad; National Institute of Industrial Engineering, Mumbai; Management Development Institute, Gurgaon; Indian Institute of Management Lucknow and Shailesh J. Mehta School of Management, Mumbai till date.

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